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Proactive Communication Improves the Student Journey

03/08/19 Comments Leave your thoughts

Communicating with college students and their parents can be challenging. There is a lot of information to convey and a variety of ways the information can be delivered. In an effort to save time, all the information a student or parent needs to know about an event, such as graduation or student orientation, is often packed into a single email or sent in a big information packet through the mail. The amount of information is overwhelming and is barely read. If it is, readers will typically get a few high-level points, missing many of the important details. As a result,...

Peoplocity Selected as a Nominee for TechPoint Mira Awards

03/01/19 Comments Leave your thoughts

Contact: Cathy Langlois cathy@peoplocity.com 317-442-4332 Peoplocity Selected as a Nominee for 20th Anniversary TechPoint Mira Awards Honoring ‘The Best of Tech in Indiana’ INDIANAPOLIS, Ind.  (February 12, 2019) — TechPoint, the nonprofit, industry-led growth initiative for Indiana’s technology ecosystem, announced the nominees for its 20th annual Mira Awards presented by Angie’s List and Salesforce. The Mira Awards gala—the biggest tech awards event in the state—celebrates the people, products, companies, and places chosen as ‘The Best of Tech in Indiana’. Peoplocity is a nominee in the Tech Service of the Year category, which recognizes this year’s best solution in the delivery...

A Better Way to Reach Your Customers

02/18/19 Comments Leave your thoughts

Most companies are not keeping pace with their busy, mobile customers. Over 6 billion text messages are sent daily in the U.S., yet few companies provide a true two-way messaging channel for their customers to use to communicate with them. A messaging channel provides many benefits for both businesses and their customers. Mobile lifestyle We are on the move both professionally and personally. It is predicted that by 2020, 72% of U.S. workers will be mobile. We are less tied to a computer in our work lives as well as our personal lives. Messaging is an easier communication channel and works...

Why Don’t Students Read Emails?

02/05/19 Comments Leave your thoughts

  A common problem we hear is that college students don’t read their emails. In one survey, nearly 40% of students reported that they don’t open emails from academic advisors, more than half don’t read emails from their academic department, and 72% treat emails from student organizations like spam.​ Commencement and first-year experience offices express the same frustrations. Emails they send to students and parents with important information and resources they need, go unread. So, why don’t students or their parents read these emails?! We decided to do some research into why and here is what we discovered. Moving Between Devices 98%...

Free Avocado

10/15/18 Comments Leave your thoughts

I really like avocado. Whenever I am trying to decide between two sandwiches at a restaurant, the one with avocado will almost always win. The other day, I was at the Stacked Pickle. I ordered their Turkey, bacon sandwich because I thought it came with avocado. When the sandwich was delivered, I asked the server about the missing avocado. He politely explained I had read the description incorrectly. The sandwich actually came with avocado-mayo. I didn’t have time to be disappointed, because he immediately asked if I would like a slice of avocado for my sandwich. I was impressed with...

Which Messaging Platform is Best for Business?

09/21/18 Comments Leave your thoughts

Messaging has become the communication channel of choice. Messaging is instant and makes communication with people half way across the world not only possible, but completely free. These advances haven’t just changed the way people communicate with each other, they’ve changed the way businesses communicate with their customers. Here are four messaging options businesses leverage to communicate with their customers: Text Messaging Today, texting is the most prevalent form of communication worldwide. Text messages have a 99% open rate, one of the highest open rates of all communication forms. One of the most common forms of texting used by businesses...

The 10 Biggest Trends Impacting Customer Experience in 2018 and Beyond

08/21/18 Comments Leave your thoughts

Customer experiences provided by machines using artificial intelligence Artificial Intelligence (AI) tools have become increasingly common in the past year. They are used in a number of recent technology trends. We are on course for entire customer experiences to be provided by machines online using AI. AI bots can also interact with other bots to solve customer issues. Alexa and Siri, two of the most common voice agents on the market, use AI to answer customer questions and even place orders for customers. AI allows employees to focus on other tasks instead of answering routine customer questions. It also keeps...

Why Don’t People Answer The Phone Anymore?

08/09/18 Comments Leave your thoughts

Nowadays, when you call someone, you’re more likely to get their voicemail than a cheery voice saying “Hello.” Phone calls used to be the primary way of communicating with everyone from your best friend to your doctor. In recent years, they’ve become less and less common. Not only are people not talking on the phone, they’re not answering calls at all. Here are some of the reasons why. Disruptive and Time Consuming A phone call interrupts what you are doing, and whether you’re at work or at home, it’s distracting. A call can also be time consuming. You don’t know...

Review This: Can You Really Trust Online Reviews?

07/31/18 Comments Leave your thoughts

Online reviews have gained considerable popularity in the past decade. Sites like Yelp have built their entire business around consumer reviews. Reviews are also shown on Facebook business pages, Google reviews and Amazon product reviews among countless others. And the research shows that reviews are incredibly important for a business’s success. For businesses that sell products to consumers, a product with five reviews has a 270% greater purchase likelihood than a product with no reviews. For service-based businesses, increasing their Yelp rating by one star can lead to a 5-9% increase in revenue. But reviews aren’t just important for businesses,...