No matter what platform customers use to engage with your business, they increasingly prefer to receive a personalized experience when they do engage with you. In fact, 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. I’m a fanatic about customer experience—a personalized customer experience. I also happen to like trendy, comfortable sneakers. I recently discovered a new sneaker brand called CARIUMA and ordered a pair of their fun sneakers. I was disappointed when they didn’t fit me comfortably, and I had to send them back. Even though the sneakers...
The New Year is upon us, and 2016 brings new expectations for businesses. Forrester Research, a leader in business research and consulting, has released predictions for the coming year. According to the company, 2016 will be an extremely important year for businesses across the globe, and one of extreme leadership change. Using technology to better understand and personalize service is a common theme. Below we’ve highlighted a few of their predictions and what they mean for your business. Customers expect personalized services. Today’s customer expects a business to understand them as an individual, and to anticipate and respond to their unique...
Have you ever been irritated by a business that has a special offer available only to new customers? It is especially bothersome when the result is that the new customer is getting a better deal than than the current one. What a way to reward those who are loyal customers of a business! “New customer only” offers feel like a punishment to the loyal customers who have been frequenting a business for quite some time. Recently I was at an event and saw a lady behind a table calling, “Free umbrellas!” I could always use a new umbrella, so I ran right over. Well come...
