Do Baby Boomers use Messaging Apps?
Alumni Travelers tend to range from 50-85 years old. These travelers remember when cell phones were bigger than their heads. An iPhone was merely science fiction when they were born. Now the majority of people have smartphones, and they use them to message friends and family while traveling. Percentage of Smart Phone Users (Aged 50+) Pew Research cites that 96% of Americans currently own some kind of cell phone. 81% of those Americans are using smartphones. 8 years ago, this was unheard of. In 2011 only 35% of people had smartphones. But what about your clients? If your travelers fall between...