Managing a Messaging Channel
The coronavirus pandemic has changed how businesses interact and communicate with customers. Limited or no contact mandates have pushed businesses to find other ways to personally communicate with customers. One strategy some businesses have turned to is a messaging channel. In fact, during the first few months of the pandemic, the use of a messaging channel to interact with customers increased by 26%. At the same time, businesses are still learning to manage a messaging channel. Our company provides a 2-way messaging channel for businesses to interact with their customers. Two-way messaging is different from SMS messaging. SMS messages are...
