Tag Archive: Text channel

What Your Customer Data Isn’t Telling You

01/12/18 Comments Leave your thoughts

On a recent trip, our pilot was excited to announce that he got us to our destination 20 minutes early. I was happy to hear that and it seemed my fellow passengers were too! As we sat on the tarmac, our pilot announced that we were so early there was no open gate. We waited awhile longer and then finally parked at a gate where we waited for someone to extend the walkway for us to deplane. In the end, we were actually on the plan longer than we would have been had we landed at on time.  This incident...

Embrace Text Communication 

05/29/17 Comments Leave your thoughts

The first text message was sent almost 25 years ago. Today, 18.7 billion texts are sent EVERY day! Texting has become the most popular communication channel around the world, across all age groups. A Gallup poll found that sending and receiving text messages is the most prevalent form of communication for American adults under 50. Text communication is the most common form of communication for almost half of those over 50. Texting communication is real-time. Text interactions create faster exchanges between customers and businesses and reduce customer effort to contact businesses. Customers want quick, easy ways to resolve problems and...

You Can’t Compete Without a Mobile Channel

12/13/16 Comments Leave your thoughts

As I work with businesses on their customer service strategy, it is clear to me that a mobile communication channel is critical to the future success of most businesses. I’m not referring to social media or one-way text platforms. A mobile communication channel is one that offers two-way, real-time interaction by connecting a robust customer care platform to customers who use mobile/text channel. Today, many businesses just don’t make it easy for customers to contact them. Customers are frustrated with the effort required to access cumbersome communication channels businesses offer. 90% of customers are frustrated with being put on hold....