When you want to ask a friend or family member a question, how do you contact them? Most people’s preferred channel of communication looks something like this: Answering concerns as efficiently as possible is the goal for most customer service departments. Making sure you’re communicating on a channel comfortable for customers is equally important. When should you call vs message your customers? Read on to find out. If you’re interested in learning about where email should fall in your communication strategy, read this article. Quick Comparison (Peoplocity vs Phone Calls): Unique Phone Features Phone calls are free. Sort of… Unlimited minutes...
Alumni Travelers tend to range from 50-85 years old. These travelers remember when cell phones were bigger than their heads. An iPhone was merely science fiction when they were born. Now the majority of people have smartphones, and they use them to message friends and family while traveling. Percentage of Smart Phone Users (Aged 50+) Pew Research cites that 96% of Americans currently own some kind of cell phone. 81% of those Americans are using smartphones. 8 years ago, this was unheard of. In 2011 only 35% of people had smartphones. But what about your clients? If your travelers fall between...
Communicating with college students and their parents can be challenging. There is a lot of information to convey and a variety of ways the information can be delivered. In an effort to save time, all the information a student or parent needs to know about an event, such as graduation or student orientation, is often packed into a single email or sent in a big information packet through the mail. The amount of information is overwhelming and is barely read. If it is, readers will typically get a few high-level points, missing many of the important details. As a result,...
Most companies are not keeping pace with their busy, mobile customers. Over 6 billion text messages are sent daily in the U.S., yet few companies provide a true two-way messaging channel for their customers to use to communicate with them. A messaging channel provides many benefits for both businesses and their customers. Mobile lifestyle We are on the move both professionally and personally. It is predicted that by 2020, 72% of U.S. workers will be mobile. We are less tied to a computer in our work lives as well as our personal lives. Messaging is an easier communication channel and works...
Messaging has become the communication channel of choice. Messaging is instant and makes communication with people half way across the world not only possible, but completely free. These advances haven’t just changed the way people communicate with each other, they’ve changed the way businesses communicate with their customers. Here are four messaging options businesses leverage to communicate with their customers: Text Messaging Today, texting is the most prevalent form of communication worldwide. Text messages have a 99% open rate, one of the highest open rates of all communication forms. One of the most common forms of texting used by businesses...
Nowadays, when you call someone, you’re more likely to get their voicemail than a cheery voice saying “Hello.” Phone calls used to be the primary way of communicating with everyone from your best friend to your doctor. In recent years, they’ve become less and less common. Not only are people not talking on the phone, they’re not answering calls at all. Here are some of the reasons why. Disruptive and Time Consuming A phone call interrupts what you are doing, and whether you’re at work or at home, it’s distracting. A call can also be time consuming. You don’t know...
