Blog: 'Blog' Posts

Messaging to Improve Student Retention

12/30/19 Comments Leave your thoughts

Student retention is one of the major issues in higher education with the undergraduate graduation rate hovering around 60% (NCES). Freshmen arrive on campus excited and ready for a great experience. Once the welcome week is over and classes begin reality sets in. Communication is the key to success in any relationship including the relationship between a university and its students. With class schedules in full swing, communicating students can be more challenging. When students start to struggle, support resources available to them are forgotten and difficult to find. A strong communication strategy that keeps students engaged will have a positive...

Treat Loyal Customers Like VIPs

09/16/19 Comments Leave your thoughts

We all love getting the VIP treatment from businesses, especially if we are loyal customers. It makes us feel like we’re valued customers. Businesses treat us like VIPs when they are trying to win our business. Unfortunately, that treatment fades pretty quickly once we become a customer. I’ve been a long-time customer of my cable company and recently contacted them three times over the course of a couple of months to talk about ways to reduce my monthly bill. I even told them I had a better offer from a competitor and if we couldn’t get close to that offer,...

Phone Calls vs Peoplocity: Which is better for your needs?

07/24/19 Comments Leave your thoughts

When you want to ask a friend or family member a question, how do you contact them? Most people’s preferred channel of communication looks something like this: Answering concerns as efficiently as possible is the goal for most customer service departments. Making sure you’re communicating on a channel comfortable for customers is equally important. When should you call vs message your customers? Read on to find out. If you’re interested in learning about where email should fall in your communication strategy, read this article. Quick Comparison (Peoplocity vs Phone Calls): Unique Phone Features Phone calls are free. Sort of… Unlimited minutes...

Do Baby Boomers use Messaging Apps?

07/11/19 Comments Leave your thoughts

Alumni Travelers tend to range from 50-85 years old. These travelers remember when cell phones were bigger than their heads. An iPhone was merely science fiction when they were born. Now the majority of people have smartphones, and they use them to message friends and family while traveling. Percentage of Smart Phone Users (Aged 50+) Pew Research cites that 96% of Americans currently own some kind of cell phone. 81% of those Americans are using smartphones. 8 years ago, this was unheard of. In 2011 only 35% of people had smartphones. But what about your clients? If your travelers fall between...

Email vs Peoplocity: Which is better for your needs?

06/20/19 Comments Leave your thoughts

Email will never die. Despite attempts to dethrone it; email has survived for decades. Email’s popularity has led businesses to use it for every message they send out. All messages land in the same inbox; spam requests from a Nigerian Prince along side order information and important event reminders. “People try to make email do everything when it’s not particularly good at anything.” Don Norman (author of The Design of Everyday Things) In a world that’s increasingly mobile, 2-way personalized messaging might be a better fit for you and your customers. On the other hand, email has done its job...

Top 3 Questions Students are Asking About Graduation

04/15/19 Comments Leave your thoughts

Students are notorious for asking the same graduation questions over and over again. We work with students from 42 universities across the United States and we’d like to bet that we know three of the five questions they’re asking Commencement offices most often. What if you could eliminate these repetitive questions by understanding the root cause? Question 1: Do I need tickets/Can I get more tickets? This is on the mind of both students and their parents. But didn’t you already tell them? It’s on the website, social media, and in their email inbox. Here’s the thing, students don’t read...

Customer Experience: The Impact on Engagement

03/22/19 Comments Leave your thoughts

Companies are competing based on customer experience (CX)! CX drives decisions about whether or not customers will continue to do business with a company. Engaging with customers throughout their experience is critical to ensuring a great experience. This infographic provides an overview of the impact of customer engagement on customer experience.

Proactive Communication Improves the Student Journey

03/08/19 Comments Leave your thoughts

Communicating with college students and their parents can be challenging. There is a lot of information to convey and a variety of ways the information can be delivered. In an effort to save time, all the information a student or parent needs to know about an event, such as graduation or student orientation, is often packed into a single email or sent in a big information packet through the mail. The amount of information is overwhelming and is barely read. If it is, readers will typically get a few high-level points, missing many of the important details. As a result,...

Why Students Don’t Read Emails

02/05/19 Comments Leave your thoughts

A common problem we hear is that college students don’t read their emails. In one survey, nearly 40% of students reported that they don’t open emails from academic advisors, more than half don’t read emails from their academic department, and 72% treat emails from student organizations like spam.​ Commencement and first-year experience offices express the same frustrations. Emails they send to students and parents with important information and resources they need, go unread. So, why don’t students read these emails?! We decided to do some research into why and here is what we discovered. Moving Between Devices 98% of people use multiple...

Free Avocado

10/15/18 Comments Leave your thoughts

I really like avocado. Whenever I am trying to decide between two sandwiches at a restaurant, the one with avocado will almost always win. The other day, I was at the Stacked Pickle. I ordered their Turkey, bacon sandwich because I thought it came with avocado. When the sandwich was delivered, I asked the server about the missing avocado. He politely explained I had read the description incorrectly. The sandwich actually came with avocado-mayo. I didn’t have time to be disappointed, because he immediately asked if I would like a slice of avocado for my sandwich. I was impressed with...